Hard Lures

Built with Rapala’s proprietary MaxCast system, the Flash-X Extremo gets you closer to those distant fish. The MaxCast system features four precision weighted tungsten balls moving on a rail. The balls shoot towards the tail as you cast, improving stability, and reaching impressive distances. When you begin your retrieve, the MaxCast tungsten balls shift to the head, enhancing the lure’s fish-catching rolling action. Jerk it aggressively to imitate a distressed baitfish, or crank it fast with a pause in between to entice a bite. A wired-through construction ensures that this lure is built to withstand big fish and strong drag pressure.

The Swimmer 135 is a sinking swimbait with a traditional S-style swimbait action designed to imitate a slow swimming baitfish. Make long casts with the swimmer and a steady retrieve, it sinks so you can count it down if targeting fish holding deeper. Fish it on a medium-to-medium-heavy powered rod and heavier line for best results. Equipped with VMC hooks, realistic 3D Eyes, and detailed paint finishes.

Designed to walk the dog the Walker 85 is a versatile topwater that sashays from left to right while spluttering and splashing like a fleeing baitfish on the surface. Fish it on a medium-powered rod, monofilament, or braided line, and incorporate short twitches of the rod tip to get the action started. Equipped with VMC hooks, realistic 3D Eyes, and detailed paint finishes.

Designed to walk the dog the Walker 85 is a versatile topwater that sashays from left to right while spluttering and splashing like a fleeing baitfish on the surface. Fish it on a medium-powered rod, monofilament, or braided line, and incorporate short twitches of the rod tip to get the action started. Equipped with VMC hooks, realistic 3D Eyes, and detailed paint finishes.

RAPALA COUNTDOWN ELITE CDE55. The CountDown Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown.

Balsa Body Construction Wire-Through Construction Heavy-Duty Split Rings HD Printing & Metallic Plating Pattern Combinations Slow Sinking "Countdown" Fishing Technique (1 foot per second) VMC® Black Nickel Hooks